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Audit Progress

The Golden Ivy Education Collective

Pre-Call Assessment · Confidential

High School Outreach Pre-Call Audit

Complete this before your strategy call with Arielle Kirk.
Your responses are reviewed personally — never shared.

Why We Do This First

This audit is more comprehensive than most — and that's intentional. A surface-level audit produces a surface-level strategy. These 35 questions give us everything we need to identify exactly where your pipeline is breaking down and what it's costing you per semester. There are no wrong answers. Honest responses produce the most actionable results. This takes approximately 15–20 minutes.

Contact Information

Tell Us About You

College Name *

Your Name *

Your Title *

Email Address *

Geographic Area Served

Section 1 of 7

College & Program Profile

Help us understand your college's context.

Question 1

Which program categories does your college offer?

Select all that apply.

Healthcare / Allied Health — Medical Assisting, Dental, Pharmacy

Clinical / Advanced Health — Sonography, Respiratory, Surgical Tech

Skilled Trades — HVAC-R, Electrical, Welding, Plumbing

Business / Administrative — Medical Office, Business Admin

Technology / IT

Criminal Justice / Public Safety

Cosmetology / Esthetics

Question 2

What is the average total program tuition at your college?

Question 3

What percentage of your enrollment comes from recent high school graduates?

Section 2 of 7 · Phase R

Research & Market Mapping

Rate your current program 1–5. 1 = Not in place · 5 = Fully functioning.

Question 4

We have a defined list of target high schools based on data — not habit.

We don't do thisWe have this locked in

Question 5

We know which CTE (Career & Technical Education) programs exist at our target high schools and use that to prioritize visits.

We don't do thisWe have this locked in

1 — Not at all5 — Completely

Question 6

How often is your high school target list reviewed and updated?

Section 3 of 7 · Phase E

Engagement & School Relationships

Rate your current program 1–5.

Question 7

Our admissions staff visit high schools on a regular, scheduled basis.

We don't do thisWe have this locked in

Question 8

We have named relationships with counselors at our target high schools who refer students proactively.

We don't do thisWe have this locked in

Question 9

How would you describe your current counselor relationships?

Question 10

Between school visits, our team stays in contact with counselors in a way that provides value — not just to ask for access.

We don't do thisWe do this consistently

1 — Not at all5 — Completely

Section 4 of 7 · Phase A

Approach & Messaging Strategy

Rate your current program 1–5.

Question 11

Our messaging is different for high school students vs. adult returning students.

We don't do thisWe have this locked in

Question 12

We have a separate, specific messaging strategy for parents — not the same pitch we give students.

Question 13

Our classroom presentation was developed specifically for a high school audience — not adapted from adult learner materials.

Question 14

We use peer proof — graduate testimonials, success stories, or alumni appearances — in our high school presentations.

Question 15

Our presentations reference specific local employers by name — hospitals, clinics, or trade companies that hire our graduates.

NeverAlways, by name

1 — Not at all5 — Completely

Section 5 of 7 · Phase C

Conversion & Recruiter Training

Rate your current program 1–5.

Question 16

Our admissions staff are specifically trained for high school outreach — not just inbound conversion.

We don't do thisWe have this locked in

Question 17

What best describes your current follow-up process after a student expresses interest?

Question 18

We have a defined process for re-engaging students who expressed interest but didn't book a campus tour within 30 days.

Question 19

We collect parent contact information at the point of student interest — either at the school visit or in the first follow-up.

Question 20

All recruiters on our team follow the same follow-up process — not each person's individual approach.

Everyone does it differentlyCompletely standardized

1 — Not at all5 — Completely

Performance Data

Current Program Metrics

These numbers help us calculate your revenue opportunity before your strategy call. Estimates are fine.

Question 21

How many high school visits did your team complete last semester?

Count individual school visits — not unique schools

Question 22

How many interest cards did your team collect last semester in total?

All interest cards across all school visits combined — estimates are fine

Question 23

How many of those interest cards resulted in a campus tour?

Students who came to your campus after a high school visit

Question 24

How many students enrolled last semester who came from high school outreach?

Students traceable to a school visit, interest card, or recruiter contact

Section 6 of 7 · Phase H

Measurement & The Big Picture

The final section — and often the most revealing.

Question 25

Which CRM does your team currently use to track high school student leads?

Select the option that best describes your current system

Question 26

We track which high school visits produced enrollments and can tell you the ROI of each school we visit.

We don't do thisWe have this locked in

Question 27

What is the single biggest obstacle to your high school outreach program right now?

Question 28

How soon are you looking to improve your high school outreach program?

Question 29

We track conversion rates by individual recruiter — we know which team members are performing and which need coaching.

Question 30

Leadership at our institution — VP, Campus President, or above — regularly sees outreach performance data, not just total enrollment numbers.

Final Reflection

The Bigger Picture

Three questions about where you are and where you want to go

Question 31

How many semesters has your high school outreach program produced results you were genuinely proud of?

Question 32

If your high school enrollment numbers stay exactly where they are today, what does that mean for your campus in the next two years?

Question 33

What has kept you from fixing it until now?

Question 34

If your high school outreach program was producing consistent, measurable enrollment every semester — what would that change for your campus?

Question 35

On a scale of 1–5, how ready is your team to implement a structured high school outreach system right now?

Not ready at allReady to start immediately

1 — Not at all5 — Completely

Your responses go directly to Arielle. You will receive a confirmation and a scheduling link within 24 hours.

Please fill in College Name, Your Name, and Email Address before submitting.

Audit Submitted

Thank You — We Have Everything We Need

Arielle has received your audit and will review your responses personally before your call.

✓

Your Audit Is In Good Hands

Arielle reviews every submission personally — your strategy call will begin with specific findings, not discovery questions.

You're one step closer to a high school outreach program that actually produces enrollment.

Ready to Talk?

Schedule Your Strategy Call

Pick a time that works for you. The call is 30 minutes — and it starts with your results, not introductions.

Schedule My Strategy Call →

No pressure — pick a time that works for you

WHAT TO EXPECT

Arielle reviews your audit before the call — she'll already know where your program stands

Your call starts with specific findings — no time wasted on discovery questions

You leave with a clear picture of what your program needs — and what it would take to fix it

High School Outreach Pre-Call Audit

Thank You — We Have Everything We Need

Your Audit Is In Good Hands

Schedule Your Strategy Call

Diagnostic Report