Professional Development — The Golden Ivy Education Collective
Professional Development

Train the Team.
Change the Numbers.

Most recruiter training teaches admissions skills. These sessions teach high school outreach — a completely different discipline. Every session ends with something your team can implement the week they return.

Recruiters Directors of Admissions VPs of Enrollment In Person or Virtual

Your recruiters are working. The problem is they were trained for inbound admissions — qualifying leads, handling objections, closing enrollments. Nobody trained them for the high school environment. How to present to a room of 17-year-olds. How to build a counselor relationship that generates referrals. How to collect a parent contact before they walk away. How to follow up in a way that moves a student to a campus tour rather than a voicemail.

These sessions do not motivate your team. They equip them. There is a difference — and it shows up in the card collection numbers.

"The team is going out. The system around what they do when they get there does not exist. That is what we build in these sessions."
How It Works
01
Book a Strategy Call
We identify which session addresses your team's most urgent gap — or whether the full PD Series is the right fit. No audit required.
02
We Schedule and Prepare
Every session is tailored to your programs, your territory, and your team's current skill level. Your recruiters get examples from their market.
03
Your Team Leaves Ready
Not inspired. Ready. Every session ends with a specific tool, script, or framework your recruiters use at the next school visit.
Individual Sessions — $3,500 Virtual / $5,500 On-Site
Session 01
Know Before You Go — School Research, Tiering & Contact Identification
For recruiters who want to stop visiting schools out of habit and start targeting the ones most likely to produce enrollment.

After this session your team stops spending visits on schools that were never going to convert. They have a data-driven targeting list, a tiering system, and a named contact at every priority school before they leave the parking lot. The wasted visit problem goes away because the decision about where to go is made with evidence, not habit.

✓Your team knows how to read publicly available school data — senior class size, CTE programs, first-generation rates, proximity — to build a tiered targeting list
✓You have a Tier 1, 2, and 3 school framework your recruiters apply every semester without starting from scratch
✓Your recruiters know exactly who to ask for at each school — the difference between a counselor, a college advisor, and an administrator, and why it matters
✓Every visit is logged in your CRM with the contact, the outcome, and the next step — so the data compounds semester over semester
$3,500 / $5,500
Half-day virtual
Full-day on-site
Travel included
Half-DayFull-DayVirtual or On-Site
Book a Strategy Call →
Session 02
Classroom Presentation Mastery
For recruiters who present to high school classrooms and want to increase interest card collection and student engagement.

After this session your recruiters walk into a high school classroom and hold the room. Students engage. Cards get collected. The visit does not end with a polite thank-you and a half-empty stack. Your visit-to-card rate goes up because the presentation is built for a 17-year-old, not adapted from an adult learner pitch.

✓Your recruiters lead with the three things a 17-year-old actually responds to — speed to career, local employer names, and peer proof — instead of a general admissions pitch
✓Every recruiter on your team delivers the same high-converting classroom presentation — not four different versions based on individual style
✓Your visit-to-card rate improves because the presentation ends with a clear, low-friction ask that students say yes to
✓Your recruiters know how to read a room and adjust — what to do when students are disengaged or you have five minutes instead of twenty
$3,500 / $5,500
Half-day virtual
Full-day on-site
Travel included
Half-DayFull-DayVirtual or On-Site
Book a Strategy Call →
Session 03
Parent Engagement at the Table
For recruiters collecting student interest cards but not parent contacts — and wondering why campus tour conversion is low.

After this session every interest card your recruiters collect comes with a parent contact. The Day 1 follow-up reaches the person who actually signs the enrollment agreement — not just the student. Campus tour conversion goes up because the parent is in the conversation before the student's interest has cooled.

✓Your recruiters collect parent contact information at every school visit as a standard part of the interest card process — not as an afterthought
✓Your campus tour conversion rate improves because parents are contacted within 24 hours — before the student's interest has cooled
✓Your recruiters know exactly what a parent needs to hear — accreditation, employer names, licensing pass rates — without making the conversation feel like a pitch
✓You have a parent follow-up sequence built into your CRM that fires automatically after every interest card — no recruiter has to remember
$3,500 / $5,500
Half-day virtual
Full-day on-site
Travel included
Half-DayFull-DayVirtual or On-Site
Book a Strategy Call →
Session 04
College Fair Strategy
For recruiters who attend college fairs and leave with cards that never convert — or fewer cards than the school next to them.

After this session your recruiters leave every college fair with more cards, better cards, and a follow-up sequence already staged in the CRM before they drive home. The fair stops being an activity that produces a stack of names nobody follows up on and becomes a measurable pipeline event your team can compare semester over semester.

✓Your table stands out — your recruiters know what draws students in from banner copy to table layout to the opening question
✓Your card collection is intentional — you leave with quality contacts because your recruiters know how to qualify interest in a 90-second conversation
✓Your follow-up happens the same day — a Day 1 sequence is staged in the CRM before your recruiter drives home from the fair
✓Your college fair ROI becomes measurable — you track which fairs produce campus tours and allocate recruiter time accordingly
$3,500 / $5,500
Half-day virtual
Full-day on-site
Travel included
Half-DayFull-DayVirtual or On-Site
Book a Strategy Call →
Session 05
Counselor Relationship Building
For recruiters whose school visits are transactional — they visit, they present, they leave — and counselors do not remember them between visits.

After this session your recruiters have a named counselor contact at every priority school, a between-visit contact cadence, and at least one counselor who starts thinking of your programs when a student walks in asking about healthcare or skilled trades. The referral pipeline stops depending on scheduled visits and starts working between them.

✓Your recruiters have a named counselor contact at every Tier 1 school — not just access to whoever is available when they show up
✓Your counselor relationships survive recruiter turnover because they are documented and owned by the institution, not a single person
✓You have a between-visit contact cadence — what to send, when to send it, and what makes a counselor think of your program on a Tuesday morning
✓At least one counselor at a top-priority school becomes a proactive referral source within one semester of implementing the framework
$3,500 / $5,500
Half-day virtual
Full-day on-site
Travel included
Half-DayFull-DayVirtual or On-Site
Book a Strategy Call →
Session 06
Outreach Metrics That Matter
For directors and VPs who can report how many school visits happened but cannot explain which ones produced enrollment — or why.

After this session you walk into your next leadership meeting with four specific numbers — visit-to-card rate, card-to-tour rate, tour-to-enrollment rate, and enrollment by school source. Leadership stops asking how many visits happened and starts asking which visits produced enrollment. The conversation changes because the data finally exists.

✓You track visit-to-card rate, card-to-tour rate, tour-to-enrollment rate, and enrollment by school source — the four numbers that tell the real story
✓Leadership sees outreach performance data, not just enrollment totals — you walk into every leadership meeting with a channel-specific report
✓You know which schools to double down on next semester and which to remove — based on data, not instinct
✓Underperformance gets caught mid-semester — you have a week-six review process that surfaces problems while there is still time to adjust
$3,500 / $5,500
Half-day virtual
Full-day on-site
Travel included
Half-DayFull-DayVirtual or On-Site
Book a Strategy Call →
Session 07
Annual Outreach Planning
For directors and campus leaders who want to stop improvising each semester and build a repeatable annual outreach calendar their team can actually execute.

After this session your campus has a 12-month outreach calendar your team executes rather than improvises. Summer is no longer wasted. Recruiter prep, counselor reconnection, and school list review happen before August — so the team hits the ground running instead of scrambling to catch up.

✓You leave with a 12-month outreach calendar your team can execute immediately — not a framework to adapt later
✓Your summer is no longer wasted — counselor touchpoints, school list review, and recruiter prep happen in June so the team is ready in August
✓Your campus stops starting every semester from scratch — last semester's data drives this semester's decisions
✓Your leadership team has a shared language for outreach performance — everyone looks at the same calendar and the same metrics at the same time
$3,500 / $5,500
Half-day virtual
Full-day on-site
Travel included
Half-DayFull-DayVirtual or On-Site
Book a Strategy Call →
Session 08
Building the Complete Outreach System
For campuses ready to see how all five REACH phases work together — and what a fully functioning high school outreach program looks like end to end.

After this session your entire team — recruiters, directors, and leadership — speaks the same language about high school outreach. They can diagnose a gap in any phase, name the fix, and stop debating about whether the problem is the recruiter or the school or the follow-up. The REACH Framework gives them a shared system for making that call every semester.

✓Your team understands the full REACH system — how each phase feeds the next and why a gap in any one phase limits the entire pipeline
✓You can diagnose exactly which phase your current program is breaking down in — and stop applying the wrong fix to the wrong problem
✓Your leadership team has a shared framework for evaluating outreach decisions — every future strategy conversation has a common language
✓You leave with a self-assessment tool your team uses every semester to identify which phase needs attention before it shows up in the enrollment numbers
$3,500 / $5,500
Half-day virtual
Full-day on-site
Travel included
Half-DayFull-DayVirtual or On-Site
Book a Strategy Call →
The Full Series
All 8 Sessions · Full Academic Year
The PD Series

The complete Golden Ivy professional development program — all eight sessions delivered across one academic year, timed to fall and spring outreach cycles.

✓All eight REACH sessions timed to match the natural outreach calendar — your team trains when the content is immediately applicable
✓Monthly check-in calls between sessions — what was taught gets reinforced and applied before the next session begins
✓Complete Golden Ivy resource library — every template, script, and tool from all eight sessions for the full team
✓Flexible payment options — paid in full, quarterly installments, or per-session billing to match your budget cycle
✓Your program does not plateau — eight sessions across a full year means improvement compounds, not just in the week after training
$20,000
Single campus · all 8 sessions
Full academic year
Flexible payment options
Book a Strategy Call →

Not Sure Which Session Your Team Needs First?

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