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The Parent Contact StrategyThe parent outreach system that books more campus tours.
Most recruiters spend all their energy texting the teenager. Here is the problem: teenagers do not make $25,000 decisions alone. Their parents do.
This guide gives you every script and template you need to contact the parent on Day 1 — before anyone else does. One contact. Same day. More campus tours in 14 days.
What's inside:
→ 3 Day 1 parent text templates — warm, personal, and under 5 lines
→ 4 parent email scripts — from introduction through the honest close
→ 2 phone scripts — for when they answer and when they don't
→ 2 voicemail scripts — plus the bridge text to send immediately after
→ The complete parent objection guide — word-for-word responses to every question parents ask about career college
→ 4 parent types — how to read each one and adjust your approach
→ A 14-day parent outreach checklist — every touchpoint, every channel, in order
All templates include campus tour invitations built in — because the tour is the goal and every contact should move toward it.
Instant PDF download. Implement immediately.
Results may vary. This guide reflects strategies developed through 20+ years of career college outreach experience.
The Parent Contact StrategyThe parent outreach system that books more campus tours.
Most recruiters spend all their energy texting the teenager. Here is the problem: teenagers do not make $25,000 decisions alone. Their parents do.
This guide gives you every script and template you need to contact the parent on Day 1 — before anyone else does. One contact. Same day. More campus tours in 14 days.
What's inside:
→ 3 Day 1 parent text templates — warm, personal, and under 5 lines
→ 4 parent email scripts — from introduction through the honest close
→ 2 phone scripts — for when they answer and when they don't
→ 2 voicemail scripts — plus the bridge text to send immediately after
→ The complete parent objection guide — word-for-word responses to every question parents ask about career college
→ 4 parent types — how to read each one and adjust your approach
→ A 14-day parent outreach checklist — every touchpoint, every channel, in order
All templates include campus tour invitations built in — because the tour is the goal and every contact should move toward it.
Instant PDF download. Implement immediately.
Results may vary. This guide reflects strategies developed through 20+ years of career college outreach experience.